Friday, September 29, 2006


I have always been fascinated with the Ads of ASOLUT VODKA, I think they are very creative and aesthetic; I even have their book....
I received this picture by e-mail. I don't think this officially belongs to, but I decided to post it nevertheless.

(Dahieh, a suburb of Beirut, used to be Hezbollah's stronghold, and home to their headquarters. During the July'06 war, it was almost completely destroyed by the IDF).



At 7:33 PM, Anonymous Anonymous said...

Absolute astonishing!

At 12:32 AM, Blogger laila said...

yes yes i love them too

At 12:34 AM, Blogger Mirvat said...

i loved the lower one when i firt saw it at monot

At 4:29 AM, Anonymous nado said...

7aram dahieh .. lol
the second one , fekreta ktir 7elweh..

At 6:18 PM, Anonymous Anonymous said...

Hey Z, Absolute Ads are absolutly nice. Currently in Beirut, we see a lot of ads inspired from the current situation in lebanon. I can give u the example of Johnny Walker, City Mall, most of the banks...they are basing the ad on the bombed bridges... i will not say more, maybe this is an idea for a future post!!! TI AWLESS


At 8:47 PM, Blogger arch.memory said...

Oh my god! This is effing brilliant! LOVE IT!
I hope you don't mind that I post it on my blog as well.

At 2:17 AM, Blogger _z. said...

hehe, I thought it was nice too... needed a bit more work, but great nevertheless. the johnny walker were also very nice. They always used the surrounding as part of their "installation". I respected that.

ashraf, not at all... please go ahead.

At 4:55 AM, Blogger Paul said...

absolutely creative!

At 1:41 AM, Blogger Lirun said...

loving it a fair bit..

cool perspective - interesting to note the creative juices tingling around lebanon..

i blogged some time ago about the satires on lebanese tv..

a healthy sense of humour is an amazing asset..

i continue to admire my neighbours in the north..

ramadan kareem and gmar hatima tova for yom kippur..


At 12:49 PM, Blogger Red said...

Great stuff, _z.

How is the reconstruction going in Lebanon, by the way? Nobody is talking about it here, but I assume it's happening. Where is the money pouring in from?

At 1:36 PM, Blogger _z. said...

Thanks Paul and Lirun for your much appreciated comments.

Red it is kind of tricky... You are right, we aren't hearing much about it, and to tell you the truth, I have been a bit lazy with keeping up to date with what has been going on with regards to the reconstruction. I say that with a lot of shame, since I should be more aware of how it is being conducted.

[I ask that I be corrected if I give out wrong information, since I have no references for what I advance]

For now, they are still removing the rubble out of Beirut. I am not sure where they are dumping them. But knowing my country, I would imagine the closest place would be the once blue Mediterranean. Sadly enough, the concept of Recycling is not in our genes… yet.
Money is flowing in from different countries willing to help, and lend; mainly Saudi Arabia, Qatar, France, and of course Iran.
H.A is giving away checks (money from Iran) for families whose houses have been destroyed during the bombing, but I have been hearing many rumours, that a lot of those checks are not valid (can’t cash them)… so I don’t know.

In the south, the reconstruction will be “normal”; each will rebuild their own house, with the money distributed, adding to that whatever they can afford. The bridges will also be rebuilt. Saad Hariri (the son of our murdered prime minister), will give a lot of his personal cash for that. The Casino du Liban vowed to rebuild the Maameltein Bridge, since this will bring more business their way.

To my mind it would be trickier in Beirut. There is the question of planning and zoning. Many of the demolished buildings were not build to code and were therefore illegal. There was an urbanism plan that was set to demolish many of those built and probably gentrify the area, but because of political and/or social reasons, the plan was held off. I have no idea how they will proceed.

Thank you for reminding me of my job…. I’ll look it up and come back with better, non-speculative answers.

At 1:48 PM, Blogger _z. said...

a fellow blogger, Mustapha from , posted an article about this... it should be more interesting than what I had to say about the subject.... I couldn't get a link, but if you are interested you could go to his blog and read the post of
Tuesday, September 26, 2006
"Smart Initiative "

At 8:29 AM, Blogger Red said...

Thank you for that link, _z.

That was a question I had been meaning to ask you, actually: don't you/the Lebanese community think that Israel/the US/the UK should foot the bill for the reconstruction, since the conflict was down to their efforts (and lack thereof)? And is financial help from these countries even welcome, though? I mean, how do you reconcile the fact that the US did not lift a finger to stop the conflict with them sending money for the reconstruction?

Interesting to read about Bush wishing to create a new generation of people who would be grateful/loyal to the US. Not that that little trick worked with the Taliban during the Russian war in Afghanistan, though!

At 10:35 AM, Anonymous Anonymous said...

Absolut Beirut is one of my all time favorite ads.
I don't think, either, the absolut Dahieh is a genuine one. However, dunno if you've seen it but absolut also has its after war ad: Absolut Determination :)

At 1:59 PM, Blogger _z. said...

Red you raise excellent and tricky questions…
A few days through the war, some countries like Saudi Arabia, started sending money. Of course the government and the majority of the population (I think) welcomed the initiative. H.A. and their supporters did not… because KSA is Sunni and is allied with our government, and both are calling for the disarming of H.A.

H.A said that we did not need their money, and that we have enough money pouring from other “honourable” countries, that support the “resistance”… therefore I am sure Israeli, U.S. and U.K money will create harsh discussions in the country…

I personally welcome any help. [There is no pride involved here… it took us years to rebuild the country and now we are back where we started – Countries are fighting their wars on our soil the least they can do is rebuild]

Also, and unfortunately, we do not a powerful lobby (like the Jewish lobby), that forces Germany, Europe, and the whole world, to apologize (forever), and pay (forever) for the atrocities the Jewish people had to suffer…

So there is no way Israel is paying any cent for the reconstruction of Lebanon, although they were the ones who did the destroying; be it their fault or not, they demolished South Lebanon.
To the least, I think Israel should pay for cleaning up the Mediterranean… these are also their waters, and the whole Mediterranean basin is affected.

No red! I think we are on our own on this one… as we always were…

Thanks for dropping by free cedar… I like the add you sent.

At 6:11 AM, Anonymous Patrick said...

Love the Absolut Beirut!
I had never seen it before.
Love it, Love it!

At 9:28 AM, Blogger _z. said...

Pat! kifak man... how's sweeden treating you?


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